Today almost all the world MNC's see India as the most potent market of the 21st century. All the companies have India specific business and marketing plans. As we will move further and deeper into the 21st century the importance of India on world business map will increase significantly.
The main driving factor behind India's sharp economic rise will be its demographic advantage as well as a vast pool of trained man power resource. All the companies who are only depending on the demographic factor are only making a mistake. They need to specifically look for categories of population who have something to deal with the organization.
Targeting and segmentation need to be objectively sound so as to increase the effectiveness of any business campaign. Any waywardness in this respect can do irreparable damage to any brand. Response time to change in marketing indicators will keep decreasing and companies will need to react on a whisper taking cues from the market sentiments. Any fall can become a drift for any organization if not taken well care of.
Overall the markets will follow the Darwinian survival theory and the fittest companies will be the ones walking on the surface of the corporate world.
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